top of page
#Crafty4Life:
An Interactive Social Campaign
A Humble Order Insert,
Turned Social Media Campaign
During my tenure as Marketing Director, I was given the opportunity to re-imagine
the possibilities for a seemingly simple postcard insert.
What began with the success of the #Crafty4Life campaign turned into seasonal hashtag-driven inserts
that invited the customer to engage with the brand, and share back to the social community.
bottom of page