The "Style It" series was created as addition content to support and promote the release of Knit Picks pattern collections through social media, email marketing, and the Knit Picks blog.

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I concepted the "Style It" series to showcase knitwear designs from Knit Picks pattern collections by featuring one knitwear patterns styled in two distinct ways. By using only clothes from my own closet (and a few kind team members), this campaign allows customers to view each project in a relatable and new way while sparking interest in the collection as a whole. 

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Role: Campaign concepting, planning, and execution, copywriting; photo styling; blogging; social media management and engagement.